--:-- Moscow +14° traffic3 SALE UNTIL THE END OF THE YEAREntry landing page 45 000 ₽ 22 500 ₽ −50%Services website 149 000 ₽ 74 500 ₽ −50%Website for a lawyer 99 000 ₽ 49 500 ₽ −50%Website for a beauty salon 99 000 ₽ 49 500 ₽ −50%Website for a sole trader 49 000 ₽ 24 500 ₽ −50%Website for a consultant 69 000 ₽ 34 500 ₽ −50%Personal brand website 59 000 ₽ 29 500 ₽ −50%Website for an online course 119 000 ₽ 59 500 ₽ −50%Website for a private clinic 129 000 ₽ 64 500 ₽ −50%Website for a cafe 79 000 ₽ 39 500 ₽ −50%Website for a repair service 69 000 ₽ 34 500 ₽ −50%Corporate website 199 000 ₽ 99 500 ₽ −50%Telegram lead bot 89 000 ₽ 44 500 ₽ −50%SALE UNTIL THE END OF THE YEAREntry landing page 45 000 ₽ 22 500 ₽ −50%Services website 149 000 ₽ 74 500 ₽ −50%Website for a lawyer 99 000 ₽ 49 500 ₽ −50%Website for a beauty salon 99 000 ₽ 49 500 ₽ −50%Website for a sole trader 49 000 ₽ 24 500 ₽ −50%Website for a consultant 69 000 ₽ 34 500 ₽ −50%Personal brand website 59 000 ₽ 29 500 ₽ −50%Website for an online course 119 000 ₽ 59 500 ₽ −50%Website for a private clinic 129 000 ₽ 64 500 ₽ −50%Website for a cafe 79 000 ₽ 39 500 ₽ −50%Website for a repair service 69 000 ₽ 34 500 ₽ −50%Corporate website 199 000 ₽ 99 500 ₽ −50%Telegram lead bot 89 000 ₽ 44 500 ₽ −50% RU|EN
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Websites for small business — sale
Entry landing page22 500 ₽ Services website74 500 ₽ Website for a lawyer49 500 ₽ Website for a beauty salon49 500 ₽ Website for a sole trader24 500 ₽ Website for a consultant34 500 ₽ Personal brand website29 500 ₽ Website for an online course59 500 ₽ Website for a private clinic64 500 ₽ Website for a cafe39 500 ₽ Website for a repair service34 500 ₽ Corporate website99 500 ₽ Telegram lead bot44 500 ₽
Artificial intelligence
One hour with a specialist2 100 ₽ AI site consultant149 000 ₽ AI assistant for staff199 000 ₽ AI agent for incoming requests249 000 ₽ AI document processing229 000 ₽ AI inside one process349 000 ₽ Audit: where AI pays off29 000 ₽
Websites and ready products
Product catalogue249 000 ₽ Online shop449 000 ₽ Online booking199 000 ₽ Clients and deals199 000 ₽ Stock and inventory229 000 ₽ Custom software180 000 ₽ per sprint
Sales channels
One inbox for all messages199 000 ₽ WhatsApp for business99 000 ₽ Shop inside Telegram149 000 ₽ Bot for one job119 000 ₽ Listing on maps49 000 ₽ Showcase on Instagram and Facebook129 000 ₽ Auto-posting to four channels341 000 ₽ Where leads come from149 000 ₽
Applications
Business-card app99 000 ₽ Order taking249 000 ₽ Client portal299 000 ₽ Loyalty programme349 000 ₽ App with payment and delivery449 000 ₽ Bank-grade portal5 500 000 ₽
One hour with a specialist 1 hour
2 100 ₽ Buy
Website

Ecommerce Website Cost: What Is Included and How Long It Takes

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What a complete online shop includes, what drives the price, a realistic build timeline, and the list of things you should be handed on the day it goes live.

A complete online shop is a working storefront with payment and delivery connected, analytics running and the first products loaded. You receive something you can open to customers on the day it is handed over.

What is included in a complete ecommerce website?

Complete means no technical loose ends are left with you afterwards. The scope covers:

  • a catalogue with categories, filters and product search;
  • a product page with photographs, description, price and stock status;
  • a basket and checkout with field validation and errors written in plain language;
  • online payment connected and delivery costs calculated;
  • a customer account with order history;
  • an admin panel for the owner: products, prices, stock, orders;
  • migration or entry of the first batch of products;
  • analytics, sitemap and product markup for search engines;
  • the legal pages: terms of sale, privacy policy, returns policy.

Synchronisation with your accounting system is a separate line. If products and stock levels live in accounting software or a spreadsheet, the exchange is configured so prices and availability on the site update themselves.

How much does an online shop cost?

Guide figures for the Moscow market in 2026, quoted in roubles:

  • Shop on an existing platform — ₽150,000 to ₽350,000. Standard catalogue, conventional checkout, up to 200 products, four to six weeks.
  • Shop with a bespoke design — ₽400,000 to ₽900,000. Layouts drawn to your brand, non-standard filters, accounting integration, eight to twelve weeks.
  • Shop on a custom engine — from ₽1,000,000. Unusual logic around pricing, discounts, warehouses or subscriptions, several languages and currencies.
  • Ongoing support — from ₽15,000 per month: updates, backups, changes, help with the catalogue.

Three things drive the figure: how many screens are drawn from scratch, how complicated the checkout logic is, and how many external systems connect. A 50-product catalogue with one currency and one warehouse costs one thing; a catalogue with size grids, discount rules and two warehouses costs noticeably more.

How long does building an online shop take?

  1. Weeks 1–2. Understanding the product and the buyer, catalogue structure, the filters actually needed, the checkout flow.
  2. Weeks 3–5. Design of the homepage, catalogue, product page and basket. Revisions until approved.
  3. Weeks 6–9. Build, payment and delivery connected, products migrated, accounting integration.
  4. Week 10. Testing on phones and across browsers, live test orders with real payment, load speed.
  5. Week 11. Launch, staff training, the first week of monitoring.

The main source of delay is product content. If descriptions and photographs are prepared alongside development the schedule holds; if they begin after handover, launch slips by weeks.

Existing platform or a custom build?

An existing platform means a fast start, ready-made payment and delivery modules, and plenty of specialists on the market. The price you pay is somebody else's logic inside and surplus code that slows the site down.

A custom build earns its keep when your selling rules are unusual: layered discounts, rental, subscription, pricing calculated from parameters, several warehouses with different lead times. Fighting a platform's assumptions then costs more than building your own.

There is a middle route: an existing platform for catalogue and checkout, plus a separate service for the unusual part. The shop launches quickly and the complex rules live apart, where they do not break with every update.

What affects sales most?

How fast a product page opens, whether the price including delivery is clear before checkout, how many fields the order form demands, and how the shop behaves on a phone. Half of buyers leave a slow shop before they reach the catalogue, and no amount of advertising compensates for that.

Trust comes next: genuine photographs, delivery times stated as numbers, a returns policy written in human language, a phone number and company details in plain view. These cost less than any promotion and return more.

What should you be handed at launch?

  • access to the admin panel and hosting, registered to your company;
  • the domain registered to the business owner, not to the contractor;
  • the source code and instructions for deploying it;
  • daily backups configured, and a restore tested at least once;
  • analytics connected with goals set: order placed, payment made, call started;
  • a short instruction for staff: adding a product, changing a price, processing an order;
  • a warranty covering fixes after launch.

Where should you start?

With a description of the product and the buyer: how many lines you carry, how they differ, how someone chooses between them, how delivery is calculated. That is enough to produce a cost and a timeline, and to see which route — existing platform or custom build — works out cheaper for your particular catalogue.

#ecommerce#online shop#web development#cost