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What an enquiry should cost: work it out before launching ads, not afterAdvertising "does not pay off" almost always because nobody worked out the payback in advance. Four numbers to know before the first pound… Where enquiries get lost: five points where a business loses the customer before the first conversationMost of the time the problem is neither the advertising nor the product. The enquiry arrives — and quietly dies on its way to the person… Advertising you can see in the sales report, not only in the ad accountGoogle Ads, Meta or Telegram Ads campaigns built around a specific offer, with analytics down to the enquiry and the sale. You know the…